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SEO Writing Tips: 10 Writing Techniques & Guidelines for SEO Content

Google profits from people trusting and valuing its search service. The 2 core elements of the search experience are the search term and the search results . Use custom data from your app to power timely, relevant marketing campaigns.

 

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Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.

Videos and GIFs are other interesting and useful additions to your blog posts. They make your content more visual, interactive, and memorable. Recent data, another indirect ranking factor of SEO, should be included in blog posts. Recent data gives visitors relevant and accurate information which makes for a positive reader experience.

It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely. SEO article helps search engines know about the page, so google ranks the page accordingly.

Content should be written with those aspects in mind in order to rank better. Getting organic traffic is an important part of any Digital Marketing strategy. And the best way to increase your traffic is by getting better rankings on Google. You can also play a crucial role in optimizing the search results for your article – helping people to find, read, and cite your work. SEO is a must for any online writing, especially from a keyword perspective, and correctly mapping those keywords to pages/posts. It seems easy enough, yet so many companies make content for all the wrong reasons.

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