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How to Promote Candles on Instagram 12+ Easy Tips & Tricks

There’s no shortage of customers buying candles they love. Choosing your market will help with everything from sourcing materials to building your brand and packaging. Once you have a segment in mind, you’ll want to decide on the types of candles you’ll create. Here are some of the top types of homemade candles you can explore when planning your candle business opportunities. To sell more handmade crafts and make money online, you need to have a craft business marketing strategy. Click to learn what 3 things you need to think about and how to create one.

For example, typing the #candle hashtag into Instagram will reveal many other hashtags you can use in your content. The more content you post on Instagram, the more likely users are to see and engage with it, and as a result of higher engagement rates, Instagram will show your content more often. It’s also a good idea to dive into your Instagram analytics and see when your followers are most active. That way, you can get more tailored insights and pick the optimal time for them to see your content. The Instagram algorithm doesn’t display posts in chronological order, so the best way to get more eyes on your content is to post on Instagram during peak hours.

Here’s our list of the most effective marketing strategies for candle businesses. Keep in mind you don’t have to use all these methods to see results. Even if you just utilize one or two of these strategies, your efforts won’t be going to waste. Whichever you choose, it is important to perfect your craft and master techniques. Make sure your candles are of good quality raw materials.

Some candles are made purely for decorative purposes—they aren’t necessarily scented and aren’t made from special ingredients. They simply add a certain something to a space in your home. One way surefire way to increase your sale is to add new items. Read these tips on why you should add more items to your shop, the benefits of doing so, and how to add products without feeling overwhelmed. This guide is a strategy for optimizing your process to efficiently catch and account for all factors that can negatively impact your candle development. Building an experience that makes it easy for the customer to make a decision and understand what they’re potentially getting into.

A great advantage of display ads is that people can find them everywhere on the internet. So, your relevant customers can buy from you whenever they need your product. They not only add beauty to our surroundings but also offer warmth and a welcoming touch. Consumers purchase candles to brighten festivals, rekindle memories, relax, make the home environment vibrant, and many more. $13.72 billion by 2026, expect an influx of customers visiting your store to buy their favorite candles.

The brand offers a Candle of the Month Club, where customers get a brand new candle every month for a set price. Homemade candles are compact and travel well—which makes them ideal for selling on the go. As another highly visual platform, Snapchat is another viable option for maker merchants. As one of the fastest-growing social media platforms with more than 200 million users, DIY hustlers can use the medium to market to an increasing audience. When it comes to your candle brand, you want to pay close attention to the aesthetic of your products.

Make sure you use hashtags when doing so so that more people have a chance of seeing it and following your account if they’re interested. All this means building links between certain keywords and phrases to your website to help it rank higher when people search for them. At Glassnow, we love knowing downloadable adhd daily planner template that our packaging options can do even the smallest part in helping someone maintain their own business. We hope this guide will be helpful for you in marketing your business for years to come. Create a Content Calendar – Planning out your post ideas is important in keeping your audience engaged.

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