JM: Tell me how your aesthetic has changed from the founding of your brand in 2006 to what we saw just now.
Yara: It’s really been a long road in the sense that earlier on I was concerned with girls that were more like me and downtown. Now it’s a cultured woman. She’s in to art, she’s in to music, she wants something different. So that’s influenced my colors, my silhouettes, and fabric choices. I’m a little less concerned with youth. She can be 18-60, it’s very versatile.
JM: What was the greatest challenge today?
Yara: It was pretty smooth, actually. I had to pull my collection from the sales showroom today. It’s always difficult because you’re like, “I need the sales, but I have a fashion show.” Coordinating that time and doing showrooms at night is kind of tough.
JM: Did you always know you wanted to be a designer?
Yara: I wanted to an artist, which is not that far off, but when I was younger I wanted to be a veterinarian… Today was cool, the girls were awesome, and the hair and make-up team was awesome.
Fashion Week Coverage And Interview John Mark
Photography Chelsea Lauren